Anastasia Mochalova
Stylist
Where fashion becomes style

About me

I believe great style starts with the person, not the clothes.


Years ago, I started helping friends with their wardrobes. I loved seeing what happened when someone found something that felt truly theirs. I never planned to become a stylist - it happened naturally.


Today, I work with private clients, fashion and retail brands, and media. I completed the Business of Styling programme at University of the Arts London, worked with Harvey Nichols and Farfetch, styled shoots for ELLE, and have appeared as a fashion expert in media.


Alongside fashion, I've spent many years in global law firms. It’s a very different world: structured, precise and highly client-focused. I bring both worlds into my styling work.


I don’t believe in universal rules of style. We start with you — your life, personality, habits, goals and the impression you want to make.


Sometimes that means a completely new wardrobe. Sometimes it’s a few smart changes to what you already own. Sometimes you just need to know what actually works for you.


My goal is simple: I don’t want you to look “styled”. I want you to look like yourself — only more confident, expressive and considered.


The name of my project comes from an old picture of: even if you’ve stopped believing in unicorns, they still believe in you.


I don’t reinvent people. I help them see what’s already there: your style is yours, I’m just here to help you find it.

For private clients
GBP1,000 / 4 hrs
GBP1,000 / 4 hrs
GBP300 / month
Pricing depends on scope
Start from GBP300
For brands and media
I work with fashion and lifestyle brands, retailers and media on styling, shoot production, editorial content, expert commentary, shopping projects and more.

Have a project in mind? Let’s talk.
  • Fashion Expertise

    Fashion commentary, interviews, articles and expert insights on style, trends and dress codes for media outlets
  • Editorial Styling & Production
    Concept development, look curation and wardrobe sourcing, team coordination and on-set production — from pre-production through to the final shoot
  • Fashion Content & Brand Projects
    Styling concepts, fashion shoots, expert content and creative projects for fashion and lifestyle brands
  • Brand Styling


    Styling for collections, campaigns and individual products, with a visual direction tailored to the brand’s aesthetic and DNA

Portfolio

Let's talk style!
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